73% of Small Businesses Cite Poor Onboarding as Software Waste Cause

A study conducted by FloatMyBiz has revealed that 68% of small businesses waste an average of $12,000 annually on underutilized marketing software. Based on more than 500 client engagements, the research points to poor onboarding and integration as the primary drivers behind this financial loss.

The analysis identified several key findings that outline the scope of the problem:

• 68% of small businesses waste $12,000 each year on underused marketing software.
• 42% of this waste is attributed to CRM systems that are not fully utilized.
• Marketing automation platforms account for 31% of the wasted expenditure.
• SEO tools contribute to 27% of the financial waste.
• 73% of the businesses surveyed cited poor onboarding and integration as the main cause of underutilization.

“Many small businesses face common integration failures and workflow issues that prevent them from fully leveraging their marketing software. The disconnect between tools and their intended use often leads to wasted resources and missed opportunities for growth,” said Jeff Dana, CEO of FloatMyBiz.

The research also identified recurring mistakes that contribute to software underutilization:

• Poor integration between CRM systems and websites, creating data silos and operational inefficiencies.
• Unused automation features that could otherwise streamline marketing efforts and reduce manual workload.
• Overlapping subscriptions for tools with similar functions, resulting in avoidable expenses.
• Insufficient staff training on software use, limiting the potential value of these tools.

FloatMyBiz outlines several practical steps small businesses can take to reduce waste and improve their return on marketing software investments:

• Performing a marketing stack audit to identify underused tools and eliminate redundant spending.
• Integrating CRM and CMS systems with SEO tools to enable a more connected flow of data.
• Building automated workflows to improve operational efficiency and reduce time spent on manual tasks.
• Consolidating tools to remove subscription overlap and simplify the overall marketing stack.

The findings reflect a pattern observed across the B2B SaaS sector. As small businesses rely more heavily on marketing automation and CRM platforms to support growth, the absence of proper onboarding and integration creates measurable setbacks – both for individual business performance and for broader market competitiveness.

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Contact Information:

Floatmybiz

758 Moulton Avenue, North Muskegon, MI 49445
North Muskegon, MI 49445
United States

Jeff Dana
+1-231-227-4488
https://FLOATMYBIZ.COM