The crave has officially arrived in Kissimmee! White Castle®, home of the Original Slider® and America’s first fast-food hamburger chain, opened its newest Castle on Tuesday, May 5 with a celebratory ribbon cutting, fanfare and first-day Craver excitement. This grand opening marks the brand’s third freestanding Central Florida location and continues its rapid growth across the Sunshine State.
Located at 5828 W. Irlo Bronson Memorial Highway, the 3,430-square-foot Kissimmee Castle features 52 indoor seats, 40 outdoor seats, and two drive-through lanes designed to serve Cravers quickly and efficiently. Designed with a sleek, modern-industrial style, the Kissimmee Castle reflects White Castle’s vision of blending innovation with classic hospitality. On opening day, White Castle welcomed hundreds of excited Cravers with Sliders, swag and smiles.
Opening day drew enthusiastic fans – known as Cravers — from across Central Florida and beyond, eager to be among the first to experience the highly anticipated location. VIPs attending the ribbon cutting included White Castle CEO Lisa Ingram – a fourth-generation family member – joined by other family members and company leaders, local elected officials, development and community partners, and invited guests.
“You could say our Kissimmee Castle has been 105 years in the making,” said Ingram. “We’re humbled by the enthusiasm of our fans and honored to be part of this incredible community. At White Castle, our mission is to create memorable moments every day – and today is certainly one of them.”
Chief Marketing Officer Jamie T. Richardson added, “The Kissimmee Castle marks an exciting new milestone in our Florida growth. Each new Castle allows us to carry forward our 105-year family legacy while celebrating the Cravers who make fulfilling the Crave so meaningful. This Castle is a symbol of gratitude – to our team members, our Cravers, and the Kissimmee community.”
The Kissimmee Castle brings 60 new jobs to Osceola County, further demonstrating White Castle’s commitment to investing in the communities in which it conducts business and cultivating talent from within. The restaurant is led by General Manager Veronica Serrano, a longtime Central Florida resident who began her White Castle career in 2021 and has grown through the ranks into this leadership role.
Osceola County leaders and community partners welcomed the investment and its impact on the local economy.
“We’re thrilled to welcome White Castle to District 1,” said Osceola County Commissioner Peggy Choudhry. “Their decision to invest here reflects the strength and potential of our local economy. Our Board is proud to support opportunities that create jobs, attract visitors, and add to the vibrancy of our community as we continue building momentum and being first to what’s next.”
“The Osceola Chamber is proud and excited to welcome White Castle to Kissimmee,” said John Newstreet, President and CEO of The Osceola Chamber. “We’ve already seen incredible excitement from the community, and this iconic brand will create new memories, support our workforce and continue to grow Craver Nation here in Osceola County.”
During the ceremony, White Castle® presented a $5,000 check to the Boys & Girls Clubs of Central Florida / Osceola County. “Our partnership with White Castle continues to make a meaningful difference in the lives of the more than 15,500 youth we serve across Central Florida,” said Boys & Girls Clubs of Central Florida President & CEO Jamie Merrill. “We are deeply grateful for their ongoing support, which helps us open doors of opportunity and serve up brighter futures for every child who walks through our Club doors.”
The new Castle builds on the success of White Castle’s Orlando and Clermont locations, both of which have become popular destinations for fans throughout the region. Additional growth is already underway, with a groundbreaking ceremony planned for a Daytona Beach site on May 12 and a fifth planned for St. Augustine.
Operating hours at the Kissimmee Castle are 6 a.m. to 2 a.m. daily. Guests can dine in, take out or enjoy drive-through service as they experience White Castle’s famous Sliders and crave-worthy menu items. Known for turning openings into fan celebrations, White Castle once again delivered a memorable first day filled with excitement, nostalgia and, of course, plenty of Sliders.
About White Castle®
White Castle, America’s first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates 334 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including “Most Influential Burger of All Time” by Time magazine (2014, The Original Slider®) and one of the “10 Most Innovative Dining Companies” by Fast Company (2021). White Castle is known for the legendary engagement of its team members and has received the Great Place to Work® Certification™ for an extraordinary five consecutive years spanning 2021–2025. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the CRAVER NATION REWARDS® loyalty program, access sweet deals and place pickup orders at any time. For more information on White Castle and how to Follow Your Crave, visit whitecastle.com.
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